Word: mccanns
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...next 49 years, the agency made Coca-Cola's name and "The Pause that Refreshes" known around the world, helped boost yearly sales to $200 million. Last week Coke and D'Arcy parted; the $15 million-a-year account was given to Manhattan's McCann-Erickson agency...
...making the change, Coca-Cola said that it hoped to "integrate international and domestic advertising," pointed out that McCann-Erickson has worked for Coca-Cola Export Corp., and has offices all over the world. But behind the change, also, may be the fact that Coke is having trouble holding its top position. Last year Coke's net earnings dropped 8% while other companies' jumped (Pepsi-Cola's by 13%). In January of this year, Coke and D'Arcy tried a new sales approach, kicked off a big ad campaign featuring models in plush surroundings instead...
...LIFE FOR MY SHEEP (341 pp.)-Alfred Duggan-Coward-McCann...
...opening journey through a troubled corner of The Company's world brought Author Edson McCann (pseudonym for "a government scientist") a $6,500 contest prize as 1955's best science-fiction story. But, with its minimum of electronic gadgetry and with no space excursions at all, Preferred Risk stays close to the ground and takes a jitney ride along the broad highway charted by George Orwell six years ago in 1984. Author McCann, throwing politics away as excess baggage, just zips along, fast, wry, and sometimes ingenious...
...Amazed." To field their best, West Coast museum directors from Seattle, Portland and Los Angeles, headed by San Francisco Museum Director Dr. Grace L. McCann Morley (TIME, Feb. 28), selected the outstanding talents in their own areas, weeded down their entries to 98 works from 88 West Coast painters, printmakers and sculptors...