Word: mccanns
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...fresh ways. "Every marketer's dream is to transcend marketing and become a cultural phenomenon," says Nastia Orkina, a European marketing manager for Coke. "That's when you're connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway car of commuters who, with a sip of Coke, are possessed by an irrepressible beat. The soundtrack is Chihuahua, a 1950s song remixed for the spot by Swiss musician DJ Bobo. Soon after the ad hit the air, and to the Coke...
Leaman’s departure leaves the Crimson with only second year assistants Sean McCann ’94 and Bruce Irving currently on staff. Mazzoleni said that he will begin a formal search for Leaman’s replacement in a week’s time, and hopes to have someone in place by mid-August...
...McCann said he wasn’t sure how students were dealing with the lift on the moratorium...
...haven’t heard from students since the end of school, so I don’t know how they’ve been doing this summer,” McCann added...
...McCann said that since many students’ alternate plans involved programs in the United States, the department has generally had less direct communication with students than the organizations that actually give grant money...