Word: mccarrick
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Last week I reported associate publisher Ed McCarrick's view of TIME's role in the media environment of the '90s: "We help make the country's perceptions happen." This week we have an example. During a campaign in which the voters are giving every sign of being sick of sound bites and slogans, we persuaded the two leading Democratic contenders for the presidency to pause for an hour between their finger pointing and photo opportunities and sit down for an exclusive sleeves-up, statistics-rich duel over their economic prescriptions for the country...
...McCarrick is new in his job as my partner, associate publisher and advertising-sales director, but he's been part of the TIME family for a long while. His parents subscribed to the magazine when he was growing up, and he recalls that as a kid, when he finally had a surfeit of sports on TV, he turned to TIME. "I can't remember a time when I didn't read it, and after all these years, I'm still passionate about...
Readers are also, he notices, getting a greater variety of voices and viewpoints from us than they did when he first picked us up. "I think that increasingly there's a special relationship between our magazine and the reader," observes McCarrick. "We've added a dimension beyond a recap of the week's news. We help make the country's perceptions happen. We're the week -- and more...
Associate Publisher/Advertising: Edward R. McCarrick...
Associate Publisher/Advertising: Edward R. McCarrick...