Word: mcclelland
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...business entrepreneur is a very special kind of achiever. According to David C. McClelland of Harvard's Department of Social Relations, he is "more concerned with achieving success than with avoiding failure." He sees the world as neither benevolent nor malign but neutral, and he never doubts his power to hold his own in the marketplace. He is as readily bored by routine as he is challenged by risk taking - and he knows how to reckon the odds. Such a man is obviously valu able to any economy, but he is also rare. Is there a way to develop...
...test this hypothesis, which was based on McClelland's psychological studies of the personal characteristics that make a good entrepreneur, the authors decided to go to India. One reason for conducting an experiment there was that Indian commerce, still locked in the patterns and the fatalism of the past, urgently needs entrepreneurs. Another was that Indian small businessmen, who are suspicious of one another, set in their ways and resistant to change, make particularly challenging raw material. In several cities, McClelland and Winter invited local businessmen to join classes in what they called achievement motivation. Eventually, some 80 accepted...
Composing Epitaphs. One of the fledgling businessmen's first assignments, for example, was to compose six different answers to the question "Who am I?" These papers were later openly graded for imagination and what McClelland calls n Ach content, his shorthand for the kind of motivation that distinguishes the entrepreneur. The aim of the course was to plant "a growing conviction on the part of the person that he can change, that he can take control and direct his life." At brainstorming sessions-a Western invention that the Indian businessmen took to with great delight-they courted the notion...
...show at Adams House indicates that McClelland has investigated and incorporated everything from ink line to plot line. He has plenty of time left to research perfection...
This highly sophisticated joining of visual and literary artistic parts makes the distinctive McClelland style a wonderful one that might someday be widely significant. But implicit in such complexity is the hazard of too-muchness. Very rarely, McClelland interjects one little irrelevancy that is just too irrelevant--it is this that makes "The Great Goodison Toad Hunt" a chore to re-read for the fifth time (if that can be termed a fault...