Word: mccormick
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...rule effective, it would be necessary to enlist both United Press and International News Service in a boycott. But some of the editors opined that such broadcasts, even by commercial advertisers, actually increase the circulation of their newspapers. Although he did not go so far, Publisher Robert Rutherford McCormick of the Chicago Tribune (which operates its own broadcasting station) did state that Radio's news competition is negligible; that the real battle lies in the field of advertising. Well aware that the latter subject would be the meat of the A. N. P. A. meeting, the Associated Press contented itself...
...McCormick of Chicago was the prime agitator against printing radio programs. Said he: "Everybody wants cheap advertising but the cheapest advertising anyone can get is to buy an hour on the air and get his program published free in practically all the newspapers in the country. Radio itself is not a good buy, but material in the newspapers about radio programs is a good buy. I suggest that we do not allow radio broadcasters to collect cash for advertising we are giving their clients...
...rather than try to hamper radio by means other than withholding free advertising, Publisher McCormick believed the publishers should meet it with a superior product. A week earlier at the meeting of the American Society of Newspaper Editors in Washington, he had said: ". . . We must meet science with science. . . . Newspaper editors who refuse to meet changing conditions will reach the same end that came upon carriage manufacturers, canal companies, stage coach owners. . . . The greatest expense to all of us is printing paper. The paper we use is wretched. . . . In a world of color . . . we cannot afford to plug along...
Certain sportive Chicago financiers have lately been amusing themselves by trying to circulate fantastic rumors. One story possibly attributable to such a source: that Col. Robert Rutherford McCormick was selling his interest in the Chicago Tribune to Gum Man William Wrigley Jr. and Advertising Man Albert Davis Lasker. The rumor gained wide currency last week because of the recent sale of Liberty to Bernarr Macfadden (TIME, April 13), but it brought only denials and loud laughter from the principals...
...Macfadden announced last week that Liberty's editorial policy would be continued unchanged. Just what the terms of the sale were was not learned, but this much was known: The Detroit Daily, a tabloid resembling New York's Evening Graphic, was taken by Publishers Patterson & McCormick from Mr. Macfadden in the nature of a trade. Its name will be changed to the Detroit Daily Mirror. It will be edited by City Editor Frank Carson of the New York Daily News...