Word: mccormicks
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Dates: during 1920-1929
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Observers investigated, found the reason for the snake-less Times. Great publishers often have pet aversions. Publisher Bernarr Macfadden's aversion is birth control, Publisher George Horace Lorimer's are publicity and social functions. Publisher William Randolph Hearst's is England. Publisher Robert Rutherford McCormick's are people who will not give him his own way. And a pet aversion of Publisher George Baker Longan of the Kansas City Times is wriggly, writhy, slithery snakes. An unflinching rule keeps snakes entirely out of the Times' pages- out of the news, features, fiction, comics. Other Times...
Having promised themselves "the largest magazine circulation in the world" by 1934 (TIME, July 1), publisher-cousins Robert Rutherford McCormick and Joseph Medill Patterson of nickel-weekly Liberty last week moved to make that circulation profitable. They simplified the duties of the general manager who had gotten Liberty's present circulation, by calling in a man better fitted to supervise the getting of Liberty's advertising...
After duplicating his Tribune circulation success with the Patterson-McCormick New York Daily News (largest in the U. S.), Circulator Annenberg was put in charge of circulating Liberty when it was founded in 1924. Later he was given the general managership. That meant supervising the sale of white-space as well as newsstand sales. Manager Annenberg drove into the job. Than Liberty's advertising sales-methods nothing more high-powered has ever been seen in the business. But advertising men are different from newsdealers. They must be coaxed, cannot be driven. Somehow, Liberty's advertising did not keep...
...Deneen is too busy defeating Mrs. McCormick for his renomination...
Editor Wood, enthralled, got Publisher McCormick to agree. Failing the services of Pilot Eielson, Cramer suggested tall, bald Pilot Robert H. Cast, 33, whom Mr. McCormick soon commandeered from his friend John Daniel Hertz, onetime Yellow Cab tycoon...