Word: mccosker
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Died. Alfred Justin McCosker, 72, cofounder and onetime (1934-47) board chairman of the Mutual Broadcasting System, a director in radio's early days (of Newark station WOR) who introduced bedtime stories, setting-up exercises, Hollywood gossip-coaxed Charlie Chaplin to his first radio performance; of a heart attack; in Miami...
...years a newspaperman, President Macfarlane is a rugged individualist of broadcasting. As advertising manager of the Tribune in 1927, he became WGN's executive head, refused to let networks dominate his station's policies. The other original partner station, WOR, gave MBS its board chairman, Alfred Justin McCosker. Breezy, back-slapping Chairman McCosker is a radio veteran among network heads. He joined WOR in 1923, became the station's director and general manager in 1926, president in 1933. A onetime newspaperman, Chairman McCosker held his first job as office boy to the late Hearstling Arthur Brisbane...
...inauguration of two-station broadcasts, WOR and WGN formed Mutual Broadcasting System on Oct. 1, 1934. They agreed to seek advertisers who wanted to utilize both stations, but not to interfere with each other's local programs. WOR and WGN also began exchanging sustaining (noncommercial) programs. Alfred Justin McCosker, president of WOR, became chairman of M. B. S.; Wilbert E. Macfarlane, vice president and business manager of the Chicago Tribune, became president. Mr. Macfarlane has been interested in WGN since the Tribune opened its station in 1925, has refused to let the chains dominate its policies. First taking...