Word: mccosker
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Dates: during 1937-1937
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...inauguration of two-station broadcasts, WOR and WGN formed Mutual Broadcasting System on Oct. 1, 1934. They agreed to seek advertisers who wanted to utilize both stations, but not to interfere with each other's local programs. WOR and WGN also began exchanging sustaining (noncommercial) programs. Alfred Justin McCosker, president of WOR, became chairman of M. B. S.; Wilbert E. Macfarlane, vice president and business manager of the Chicago Tribune, became president. Mr. Macfarlane has been interested in WGN since the Tribune opened its station in 1925, has refused to let the chains dominate its policies. First taking...