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...Dave McCullough, a spokesman for the European Consumers' Organization (BEUC), says that on average, Europeans have about a half hour each week to do all their food shopping. "The fact is that a lot of people do not have time to make decisions on what they are buying," he says. "A housewife out with her three kids wants to make a quick decision while rushing through the supermarket aisles and does not have time for detailed comparison. When we clearly have an obesity epidemic spreading across Europe and when consumers clearly want to make healthier choices about their diet...

Author: /time Magazine | Title: Will Europe Green-Light New Food Labels? | 3/18/2010 | See Source »

...Saving Private Ryan and Band of Brothers turned him into a Tom Brokaw-like spokesperson for the Greatest Generation. When he visits Johnson Space Center in Houston or Fort Bragg in North Carolina, he is feted as if Neil Armstrong had entered the room. He's the visual David McCullough of his generation, framing the heroic tales of explorers, astronauts and soldiers for a wide audience. (McCullough's John Adams has sold about 3 million copies; Hanks' John Adams brought in 5.5 million viewers per episode.) And in the history world, his branding on a nonfiction title carries something like...

Author: /time Magazine | Title: How Tom Hanks Became America's Historian in Chief | 3/6/2010 | See Source »

...Night Live-style comedian, there is a seriousness of purpose about Hanks as history maker. At 53, he has a repertoire that doesn't include anarchy; he's no longer the romantic-comedy clown. In fact, he exhibits a crabbed resentment toward historical amnesia - most notably his own. Echoing McCullough, who rails against American historical illiteracy, the self-deprecating goof in Hanks nevertheless makes light of his own campaign against historical ignorance. While gag lines are still his forte, his new rallying cry is a palm smacking the forehead: "Why didn't somebody tell me that...

Author: /time Magazine | Title: How Tom Hanks Became America's Historian in Chief | 3/6/2010 | See Source »

...What differentiates Hanks from the academic past masters is his conviction that the historical experience should be a very personal one. He harbors a pugnacious indignation against history as data gathering, preferring the work of popular historians like McCullough, Ambrose, Barbara Tuchman and Doris Kearns Goodwin. He wants viewers to identify with their ancestors, allowing them to ponder the prevalence of moral ambiguity, human willpower and plain dumb luck in shaping the past. And he wants to be transported back in time, with a Sousa band banging the drum loudly...

Author: /time Magazine | Title: How Tom Hanks Became America's Historian in Chief | 3/6/2010 | See Source »

After the last of the detainees had made their mark, and the elders had departed, McCullough and I stood in the hallway outside Governor Manaf's office. McCullough had a lot to do that day - his Marines were trying to maintain security, rebuild bridges, solve the riddles of the local canal networks, and so on. But before he went on to his next meeting, I asked him what he would have done if one of the detainees had refused to sign the document. He responded unequivocally: "We would've convinced them to sign...

Author: /time Magazine | Title: Can a 'Loyalty Oath' Ensure the Allegiance of Afghans? | 11/25/2009 | See Source »

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