Word: mcdonaldã
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Janelle James ’00, an account manager for McDonald??s ads, praised the advertising industry...
...Volkswagen advertisers joined account managers from McDonald??s in the discussion panel, titled “What Makes a Great...
James said the major strategy in McDonald??s ads is coming up with advertising partnerships that appeal to people’s personal interests—like ad campaigns with the Boston Globe, Disney On Ice and the circus...
Bartley’s burgers aren’t even the best on Mass. Ave. I’d rather eat a burger at McDonald??s at closing time than eat at Bartley’s. When I order a quarter-pounder with cheese or a triple-bacon deluxe, I know what I’m getting. I don’t want to have to order a “Shirley Temple” just to get curly fries. I don’t need themes. I need meat. Why spend good money at Bartley?...
...public backlash to individual litigation. The public will be rightfully indignant over the absurd size of the award and the greed that clearly motivates many plaintiffs. In an already litigious society, these cases will be associated with the same kind of shameless opportunism behind, for example, the farcical McDonald??s suit this year that blames the company for a customer’s obesity...