Word: mcdonald
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Dates: during 1970-1979
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...restaurants have not tried to match the marketing razzle-dazzle of such newer competitors as McDonald's and Burger King. Also, their prices are as robust (a "Tendersweet Clam Plate" goes for $4.75) as their food is plain. As one old saw puts it, "Howard Johnson's ice cream comes in 28 flavors and its food in one." In motor lodges the company has fallen behind the quality standards of such major rivals as Holiday Inns and Marriott. Though the company has had record sales and profits for four years running -1978's earnings were $33.6 million...
DIED. David J. McDonald, 76, president of the United Steelworkers of America (1952-65); of cancer; in Palm Springs, Calif. A third-generation labor organizer, McDonald claimed, "I was born with a union spoon in my mouth." In 1959 he staged one of the costliest strikes in U.S. history-a 116-day walkout. Under fire as a "tuxedo unionist" who had lost touch with the rank and file, he surrendered his post in 1965 to his deputy, I.W. Abel...
...range of one of five NASA tracking stations (in Santiago, Chile; Bermuda; Ascension Island; Madrid; and Goldstone, Calif). On these "passes," controllers can still make small adjustments in the space vehicle's position relative to earth. This is possible for only four minutes out of every 90. Says Don McDonald, one team member: "It's 1½ hours of boredom, then four minutes of terror...
...McDonald--The Idler...
...McDonald--The Idler...