Word: mcdonald
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Dates: during 1970-1979
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...cell adjoined a similar one occupied by Emily Harris; the two women talked and watched a black-and-white TV set in the hallway. They traded reading material, including The Golden Notebook, a complex novel by Doris Lessing about self-definition. Sheriff John D. McDonald Jr. said that the two were model prisoners. "They do what they're told, and they've put no demands...
LAWN FLAMINGOS, McDonald's, split-level late Spanish-American gauche, all have become such standard anathemas--purgative scapegoats in a hundred late-night conversations--that their implications have ceased to be aesthetic and are now political. They are obligatory codewords to be randomly dropped and floridly condemned as a means of mutual identification...
Abie-Bodied Seaman Herbert McDonald, 57: "This was my second hijacking at sea. I was on a freighter off the coast of Pakistan when some guys came aboard and pointed guns at us. Then they let us go. At first I thought the Cambodians were going to take us out and shoot us. But they were so nice, really kind. They fed us first and everything. I hope everybody gets hijacked by them...
Long Toco. Jack's aim, of course, is to catch up with McDonald's. It has a very long way to go. The Jack-in-the-Box chain, which is owned by a subsidiary of Ralston Purina Co., comprises 800 restaurants in 24 states; last year they racked up sales of $268.5 million. McDonald's owns or franchises 3,400 restaurants in the U.S. and 17 foreign countries; in 1974 chain wide sales totaled $1.9 billion. But Jack's sales have risen 15% since the "Watch out, McDonald's!" ads began running. They will...
...McDonald's officials take the direct assault with unruffled patriarchal calm. Says Public Relations Director Matt Lambert: "We couldn't be anything but pleased that their advertising stresses our success." Anyway, the fast-food battle is a three-or even four-front war. Burger King, another contender in the hamburger hassle, has funded a $3,000 "John Denker Scholarship" at the California Institute of Technology to honor a Caltech student who recently sabotaged a $47,000 McDonald's-sponsored contest. Denker found a loophole that allowed him and 25 fellow students to submit more than 1 million...