Word: mcdonald
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Dates: during 1970-1979
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While the McDonald's Corporation threatens innocent old Greek Revival buildings in Cambridge with demolition, number two is trying harder. Burger King corporation is sponsoring today's women's heavyweight crew race between MIT, Radcliffe and Boston University, and will award the Burger King trophy (which, contrary to popular belief, is not in the shape of a Whopper) to the winners...
When his American teammates proposed the normal noon-time nourishment for red-blooded Americans, McDonald's, Crimson center Adrian Tew, the sole Englishman in Harvard's fifteen, reminded them of their manners (quitting the field and the Princeton-Columbia game in progress in favor of the Big Mac constitutes the height of discourtesy) and their morals with a resounding an swer: "Eat beer...
After the opening home game last week, the San Diego Padres agreed that they deserved a break-from McDonald's. Trailing 9-5 in the eighth inning against the Houston Astros, the Padres were chastised in front of 39,000 fans by their new owner, Ray Kroc, 71, chairman of America's fastest-food empire. Perhaps hoping to instill in the team McDonald's will-to-win spirit, Kroc announced over the public address system: "I've never seen such stupid ball playing in my life." Although Kroc later apologized, the Padres considered complaining to Baseball...
...tour of the ruins in a police car. The human dimensions of the disaster were brought home to Witteman by the commentary of his escorts. As they drove through the desolate town, the policemen said "There's where so-and-so lives" and "There's where the McDonald's is"-while pointing at barren concrete slabs. "We drove down these darkened streets where there was nothing left," said Witteman. "I was numbed by the whole thing...
...State University in Las Cruces even gives credits for skating, and the Boy Scouts have introduced a roller merit badge. But the majority of skaters have been lured by the garish, ultramodern rinks that are becoming as much a part of the American scene as drive-in movies or McDonald's. Since 1970 more than 400 rinks have opened-150 last year alone-many of them in suburban shopping centers in such heartland cities as Chicago, Omaha and Columbus. Moreover, gasoline shortages, which will keep many Americans from driving to lakes and beaches this summer, are expected to keep...