Word: mcdonald
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Dates: during 1970-1979
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Inevitably, Kerr and his colleagues have their critics. Says Donald McDonald, executive editor of The Center Magazine, "The Carnegie Commission study ... is not going to persuade professors or administrators to ask themselves any hard, self-critical questions about what they are doing or the way they are doing it." In reply, Kerr cites a variety of innovations that he believes the commission helped achieve, including increased federal financial aid to needy students, better techniques for educating doctors and nurses, and growth in the state community college movement...
...Your article on McDonald's hamburgers was great, but I would appreciate your using this letter so that I may clarify a couple of points. Ray Kroc stated that he forced McDonald Bros, to remove the name McDonald's from the unit we retained in San Bernardino, Calif. The facts are that we took the name off the building and removed the arches immediately upon the closing of the sale of our company to Kroc and associates in December...
...unit over to a couple of longtime employees of ours who operated the drive-in for seven years. Ray Kroc was always a great prankster and probably couldn't resist the temptation to needle me. I am sure that he knows that if there had not been any McDonald Bros., he would probably still be selling milkshake machines...
RICHARD J. MCDONALD...
Well, for one thing, the Me-Books so far prepared (by writers and artists who have wisely remained anonymous) are unattractive and vapid, a sad blend of box-top realism and the kind of plastic fantasy that Ronald McDonald might use to flog hamburgers. Moreover, unlike the stories that parents make up for their children, weaving in the details of private life, Me-Books are standardized...