Word: mcdonald
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Dates: during 1970-1979
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...Also, McDonald's is one of the few places left where a customer can buy a meal for $1 or less. Its price list reads like something exhumed from the good old days: hamburger 25?,,cheeseburger 30?, Quarter-Pounder 55?, Big Mac 60?, a small bag of French fries 24?, milkshake 30?. Prices vary slightly throughout the country; for example, most items in the New York City area cost a nickel more. Surprisingly, burgers are not much better than a break-even item for McDonald's; the highest profits come on French fries, soft drinks and the extra...
Millions of Americans have become virtually addicted to "junk food" as exemplified by McDonald's menu. "The food is good and the price is right," observes Pete DeKramer, an IBM programmer of Mahwah, N.J. David Green, a night, auditor in San Francisco, is enthusiastic: "McDonald's is my favorite place to eat in the whole world. I've eaten at McDonald's all around the country. I wouldn't move to any town that didn't have...
Such ardent loyalty has made McDonald's one of the business successes of the century. Since the company sold stock to the public in 1965, system-wide sales have increased sixfold, from $170.8 million a year to the $1.03 billion in 1972, and profits have zoomed from $3.8 million to $36.2 million. Company-owned outlets now account for about 28% of sales and 16% of profits. In the first six months of 1973, sales rose 47% and profits 46% above a year earlier. The growth has kept the stock at stratospheric heights; $5,000 invested in McDonald...
Fast-Food Pharaoh. The man behind this success is named not Ronald McDonald, the ketchup-topped clown celebrated in company advertising, but Ray A. Kroc, a crusty, saltily spoken 71-year-old Chicagoan who is rather amused to find himself the pharaoh of fast food. "When I was a little boy, my father took me to a phrenologist," he recalls. "I was told that I would make my best living either in the food business or as a musician. You know, I've done both." After serving alongside Walt Disney in the World War I Red Cross Ambulance Corps...
Enter, from left field, the Brothers McDonald-Richard and Maurice. They came to California from New England in 1928 in search of jobs in the movie industry, but became co-owners of a movie theater in Glendora, Calif. In 1940 they opened a hamburger drive-in near Pasadena, and in 1948 converted it to a self-service restaurant with some of the features of a modern McDonald's. "We were the first in the business to use infra-red heat lamps to keep the French fries warm," claims Richard McDonald, now retired in Bedford, N.H. (Maurice died...