Word: mcdonald
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Dates: during 1970-1979
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Puzzling Boulder. Scientists were equally pleased. Even before the astronauts returned, astronomers at McDonald Observatory in Texas reported that they had managed to bounce laser beams off the newly placed corner reflector at Fra Mauro; such experiments may provide valuable clues to the movements of the earth's crust and the slight wobble of the globe (see following story) as it spins on its axis. The rest of the $25 million package of experiments deployed by the astronauts also performed extremely well under unusually trying circumstances; four days after the instruments were set up in the lunar highlands, there...
Henry Watson passed up McDonald's for the Burger Cottage across the street. "This is the best strawberry shake I've ever had." he said. "It really tastes like strawberries...
...McDonald's hamburger chain was accused of running fraudulent sweepstakes in which it advertised $500,000 in prizes but, because of the odds against winning, paid out only $13,000. The FTC has proposed an order that could force McDonald and all other contest advertisers to inform players fully and accurately of the odds against them...
...these weren't the only big things to happen in town this summer A McDonald's opened. This was such a monumental event that my brother and two friends slept outside McDonald's on the eve of its grand opening and were rewarded with the first three hamburgers. Their picture was on the front page of another area newspaper, Patent Trader, and the local radio station taped an interview. They were heroes. It created even more excitement than the visit of Ronald McDonald two weeks later...
Other personality sculptors normally insist, with Guggenheim and Treleaven, that their role is supportive only, and that the candidate, not the playlet, is the thing. Occasionally there is a dissenting and disturbing voice of candor. Myron McDonald, formerly with Jack Tinker & Partners, the firm that created the widely applauded Alka-Seltzer commercials on television, has said: "We looked on the Governor [Rockefeller] almost as if he were a product like Alka-Seltzer." It had been a meeting of minds; Rockefeller's 1966 campaign manager...