Word: mcdonald
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Dates: during 1990-1999
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...Jersey school during lunch and recess for the express purpose of finding out "what sparks kids." To thank Watchung School for its cooperation, the network has "contributed" $7,000 worth of keyboards. Education Market Resources conducts focus groups in schools on behalf of Kentucky Fried Chicken, McDonald's, Mattel and advertising giant Leo Burnett. "We are strictly a kids' market-research firm," says Bob Reynolds, president of the Kansas-based company. "We never promote or market goods." But the information it collects is provided to other companies that then promote and market their own goods...
...began to tune out about halfway during her whine, nodding sympathetically but thinking instead about how much I wanted some McDonald's for dinner. Yet I stopped short in my meditation when I heard the words "I really hate this school." It was at that point that I realized why I don't stop when I see people crying in the yard, why I avoid people who are stomping to class and why I don't stick around when a friend's computer breaks or they lose a reserve book or their boyfriend dumps them for a Boston University woman...
...MCDONALD'S Belgrade outlets closed because of war. Reputation of French-fry diplomacy badly chipped
...Spring forward, fall back." We've been programmed blindly to go along with this jingle since birth. Just who are we saving it for? I'll tell you who. It's that stinkin Slobodan Milosevic and the bourgeois oppressive regime that is the McDonald's Corporation. Stupid "happy" meals are ruining the country...
...PlayStation games on a Macintosh computer. Now PlayStation owners have new choices of where they can play their games, and Macintosh owners have more games to choose from. This increased consumer choice is a far more important social effect than the negative aspects you emphasized in your article. ROY MCDONALD, PRESIDENT Connectix Corp. San Mateo, Calif...