Word: mcdonald
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Dates: during 1990-1999
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...entry met a shocking rebuff. It is a lump-in-the-throat spot about Mike Sewell, a youth born with Down's syndrome, who found a job and happiness at McDonald's. The crowd in the giant auditorium at Cannes greeted it with raucous boos and whistles. "This is the most vicious, cynical, jaded audience in the world," said Marcio Moreira, creative director of McCann-Erickson Worldwide. "They don't like to have their emotions manipulated...
...Mikhail Gorbachev panhandles the U.S. and McDonald's draws longer lines in Moscow than Lenin's tomb, it is difficult to believe that less than three decades ago, Washington and Moscow were on the steely edge of war. The drama and tension of those years are vividly recaptured in Michael Beschloss's The Crisis Years. But this is no simple rehash of John Kennedy's sparring with Nikita Khrushchev. Beschloss casts new light on topics ranging from the Cuban missile crisis to the security risks of J.F.K.'s sexual dalliances...
Sheila M. McDonald...
...seems that no one has a perfect career. Not Bo Jackson. Not Lane McDonald. And not five-time All-America runner Suzanne Jones...
Zillions believes its readers are concerned about the environment. For a story in the April-May issue, a dozen kids visited 24 Burger Kings, Hardee's, McDonald's and Wendy's to order meals and thereby investigate recycling in the fast-food industry. With their food, they reported, came a mound of wasteful packaging, scores of napkins and 55 packets of ketchup. Of all outlets only one had recycling bins...