Word: mcdonald
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Dates: during 1990-1999
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...growth for mobile is expected to come in the form of data communications. It is already possible in most European countries to subscribe to services that will send soccer scores and stock prices to your mobile using short messaging, much as a pager does. Soon an advertiser like McDonald's will be able to send a data message to every mobile phone at a football stadium urging their owners to eat a Big Mac at halftime. Or a pedestrian walking past a car showroom might receive a message inviting him inside for a special deal...
Disney, however, buzzed into Katzenberg's plans by slotting A Bug's Life for November, directly against Prince of Egypt. Disney had completely underestimated the phenomenon Toy Story would be, but it was expecting great things from A Bug's Life. It had its McDonald's meals and its merchandise deals all lined up. Pixar has alleged that Katzenberg was so intimidated that he offered to cancel Antz if Disney would move A Bug's Life away from Prince of Egypt. DreamWorks denies that, but Katzenberg eventually shifted Prince of Egypt to what he thought would be a safer date...
...gearing up for the shoot, with the episode currently scheduled to air during November sweeps. The story line revolves around a practical joke played on Carey that finds him waking up drunk, penniless and without his passport in the communist country, only to find salvation at--where else?--McDonald...
...director of communications at Buckingham Palace, and Charles appointed a new deputy private secretary, Mark Bolland, who has extensive media contacts and is a friend of Blair spin doctor Peter Mandelson. The Queen has taken to making George Bush-like visits to such places as supermarkets, McDonald's, even a pub; bucking some 800 centuries of tradition, she has also agreed to do away with primogeniture (in which the eldest son receives the title in favor of an older daughter)--not that the move affects her son or grandson. In April she hosted a star-studded, 650-guest party...
...obsession-inducing multistate lottery, climbed past $250 million last week, few could resist the urge to make all those dollars seem less abstract. What could a quarter billion dollars actually get you? TV and radio news spots gave us a hint: the Chicago Bulls! Breakfast, lunch and dinner at McDonald's for the next 3,500 years! Half as much money as Michael Eisner earned in 1997! We also learned that the odds of winning the grand prize are equal to the odds of getting struck by lightning on 14 occasions in a single year and 40 times higher than...