Word: mcdonald
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Dates: during 1990-1999
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...subject of his appetites the President is understandably touchy. He was asked last year about his love affair with McDonald's. "It's funny," said Clinton, who didn't look as if he thought it was funny at all. "I haven't eaten at McDonald's a single time since I've been President." To incredulous reporters the White House immediately emphasized that the operative word in the President's answer was eaten; he had in fact drunk coffee at McDonald's. Then it turned out the operative words were eaten at, for he'd eaten Big Macs...
...great idea," says Richard Kirshenbaum, co-chairman of Kirshenbaum Bond & Partners. However, he and other admen say blink ads can't introduce products but they can certainly reinforce such icons as McDonald's Golden Arches...
DIED. RICHARD MCDONALD, 89, vending visionary who, with his brother Maurice, started a hamburger chain that became international fast-food behemoth McDonald's Corp; in Manchester, N.H. In 1948 the brothers created the first self-service drive-through, offering speedy service and low prices. As the franchise expanded, Maurice handled operations while Richard focused on marketing, designing the now ubiquitous Golden Arches and the "millions served" placards. In 1961 the brothers sold the business for $2.7 million to Ray Kroc, once their milk-shake mixer salesman...
...contemplate the situation I took myself out to the (kosher) McDonald's. Over my Big Mac, across the shopping center from the Laser Center (spelled in awkward Hebrew) and above the Castro clothing store (named after either the district of San Francisco or the Cuban dictator or both, given the number of red dresses), I wondered why Israel is populated with so many things American. One potential answer is the most superficial: people speak English here as their second language, as a way to travel the world and to serve their own tourists. The seeping of American foods and names...
...Granthams say they can't divulge what products they're testing now. They do admit they helped McDonald's with its Big Xtra burger campaign (the Whopperlike 4.5-oz. lettuce-and-tomato burger debuted in Des Moines in January and is being tested in 10% of the chain's U.S. restaurants), and they had a role in Pepsi's decision to change the color scheme on its cans...