Word: mcdonald
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Dates: during 1990-1999
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MCNONSENSE When we saw that McDonald's was using its McRib sandwich to cross-promote Disney's Animal Kingdom, we thought, Isn't it odd to connect frolicking animals and a rib sandwich? R.J. Milano, an assistant marketing V.P. at McDonald's, explained, "Animal Kingdom is very much a wild experience, and the McRib is a wild taste that allows customers to experience the fun and magic of the Animal Kingdom without going to Orlando...
Even local preservationist G. Pebble Gifford,whose Harvard Square Defense Fund has battledcorporate encroachment by the likes of Dunkin'Donuts and McDonald's, was hardly non-plussed bynews of 7-Eleven's arrival...
...frontier" inhabited by Crocodile Dundee look-alike. A carefully framed tourist schedule can, up to a point, sustain the illusion, but a few days in Sydney or Melbourne will soon out you right. At first you might be struck by a sense of familiarity--what might be called the McDonald's syndrome--but Australia, however receptive it has been to America influences, is a very different society with a different history...
...Quarter-Pounder with cheese in Macedonia, Ohio, you'll have to cross a picket line. Six young McDonald's employees got so angry over management's alleged rudeness and refusal to grant leave over Easter that they launched the first-ever strike against the company in the U.S. "Trade unions have never gone after McDonald's because its workforce is so transitory -- it's mostly composed of kids," says TIME correspondent Edward Barnes. But while the nation's sunny economic prospects may embolden service sector labor, the major threat facing McDonald's in the three-day-old strike...
...restaurant, housed just a few steps behind the Kennedy School in the Charles Hotel. Prospective first-years wouldn't know it from the flood of information they receive before arriving in Cambridge, but one of the Northeast's top restaurants is far closer to the Yard than the nearest McDonald...