Word: mcdonald
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Dates: during 1990-1999
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...Calif., he was particularly fond of American birthday cakes. "I thought they were fantastic," he says, "with all the icing and decorations and candles. What kid could resist that?" He was apparently less taken with hamburgers. Last August the radical French farm leader led a commando attack on a McDonald's outlet under construction in the southern town of Millau. Armed with crowbars, sledgehammers, wrenches and screwdrivers, these crusaders for the French way of life dismantled the fast-food franchise...
This week Bove is back in America, in Seattle for the opening of the World Trade Organization's new "Millennium Round" of trade-liberalization talks. The symbolism of the trashed McDonald's looms large over the proceeding. As Bove stands at the barricades with thousands of demonstrators, most of them protesting against the WTO and everything it stands for, food is again on his mind...
...Bove founded the radical Confederation Paysanne and began launching targeted commando actions in support of traditional French agriculture. Bove denies that his movement is specifically anti-American. "Our struggle is not against America but against uncontrolled globalization," he told TIME. "McDonald's is a symbol of industrial food production. Whether such products are American or French, the effect is the same: the destruction of traditional farming, different cultures and ways of life." He blames the European Union as well as the U.S. for "the imperialism with which they aid agricultural exports." Arguing for the right of every country to "choose...
Such is the message Bove hopes to spread to America this week. He claims a sense of kinship with his Yankee counterparts, noting that a group of American farmers contributed $5,000 toward paying his bail after the McDonald's incident. "There are more similarities than differences between us," he says. "We are fighting for the same things." Question for Seattle: Is this town big enough for Bill Gates, Boeing--and Jose Bove...
...American empire is doomed, and the cause is coffee. First, the facts. Denny's, the chain of 1,700 downscale eateries, is switching to freshly ground whole-bean coffee. Dunkin' Donuts is testing espresso in 200 outlets. 7-Eleven began to sell "gourmet blends" last year. So do various McDonald's around...