Word: mcdonald
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Dates: during 1990-1999
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...have your free newspaper, would you like fries with that? That's the question posed by the article which has elicited some of the most vocal and angry responses from readers during my tenure as Reader Representative. "Does Harvard Deserve a Break Today?" the headline asks-will a McDonald's ever open in Harvard Square...
Written in a lighthearted, fun style, the article examines the steps an enterprising student would have to take in order to open a McDonald's franchise, from attending Hamburger University (sorry, no transfer credits accepted) to facing the Cambridge City Council. Citing the statistics from last year's Loker Commons survey that 60 percent of respondents favored brand-name fast food there, the writers frame a battle between "hungry Harvardians" who have "resigned themselves to McDeprivation" and the Harvard Square Defense Fund-the mere mention of which "is enough to make a potential Square developer, landowner and McDonald's franchisee...
...work for investment banks before business school but get management experience by working at a place like McDonald's or Au Bon Pain," he said...
Burger King, long the kid brother to mammoth McDonald's, is teaching its rival a lesson in marketing this month: When it comes to fast food, keep it simple. BK's new Big King, an enormous double cheeseburger launched Labor Day weekend as a rival to the Big Mac, has sold at nearly twice the rate the company expected--about 3 million a day--and stores in Dallas, Miami and elsewhere are selling out. One downtown Chicago outlet upped its order from 2,000 Big King patties the first week to 5,000 last week, and manager Lolita Aldana says...
...will take a lot of Big Kings to knock McDonald's off its perch atop the brutal burger market; it had $32 billion in 1996 sales to No. 2 Burger King's $9 billion. The Big King's true test comes this week, when the 99[cents] deal is expected to end. (The company is mum on the regular price, but a manager in Atlanta predicts $1.99, slightly cheaper than the Big Mac.) By then, the novelty may have worn off. "It tastes good," said Don Newland, sampling one last week in Los Angeles, "but when you come down...