Word: mcdonald
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Dates: during 1990-1999
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Over the din of his civil trial and the competing dins of the year--the Jackie O. auction, the John Jr. wedding, the royal divorce, Kathie Lee's weeping over sweatshops, the thrice-a-week movie openings, the newer-than-new all-news channels, the introduction of McDonald's Arch Deluxe to North America--rose the word of the decade: whatever...
Roemer is survived by his wife, Linda Cohen Roemer of Lexington; his son, Brian, of Washington state; his daughter, Margery McDonald of Billerica; a granddaughter, a brother and several nieces and nephews...
...Fast food. As in McDonald's, Pizza Hut and Taco Bell. If students are willing to go all the way to Porter and Central Squares for a Big Mac, they'll definitely be willing to trek to the bottom of Memorial Hall. Kill the overpriced Mexican and pizza places; keep the popular sweet shop (although extend its hours) and the coffee shop with its needed caffeine jolt...
...joined forces with its California counterpart to license a quirky, award-winning series of TV spots called "Got Milk?" The theme is that people only think about milk when they haven't got it. "For the first time the industry is focusing on milk as a beverage," says Gordon McDonald, senior vice president at the American Dairy Association. "Using beverage-marketing tactics can work for milk. Milk products, packaging and advertising haven't changed in 25 years, but now we are taking a look at all these things to make milk more competitive...
...when Daffy suggests that the good guys' squad should be called the Ducks, Bugs ripostes, "What kind of a Mickey Mouse organization would name their team the Ducks?"). Bill Murray is on hand for a brief master display of slapdash comedy. But director Joe Pytka, who also did the McDonald's TV spot that cued the film, too often stands slack-jawed before the wonder, the grace, the supernal niceness of his live-action star. The movie could have been a gleaming showcase for cartoon wit. Instead it's an 87-minute commercial peddling sainthood for Michael Jordan...