Word: mcdonald
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Dates: during 1990-1999
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When TIME hired Joshua Quittner to write about information technology, we knew we were getting a savvy reporter. What we didn't realize was that we were also getting a corporate raider. For an article in Wired magazine late last year, Quittner found out that McDonald's was one of several big corporations that had not registered their company names as domain names on the Internet (those letters that follow the @ symbol, identifying the sender). After trying in vain to find a company executive who could tell him why, Quittner simply registered the McDonald's name for himself...
Robinson said he fears that Americans suffer from a "McDonald Syndrome" When reacting to disasters in such places as Haiti, Somalia and Ethiopia. He suggested that American too easily accept pre-packaged information from the media and fail to understand the historical causes of social problems...
Besides the fact that it is surrounded on foursides by areas of questionable safety, the SouthEnd boasts the highest doggie-doo per sidewalkarea ratio of any other neighborhood in the city.While the numerous trendy restaurants are fun tolook at, the hero of the studentbudget-McDonald's-is nowhere to be seen. Evenworse, the whole area is only marginallyaccessible by T and on the orange line (Yuck...
...tone: "Get Real, Honey, Your Boyfriend Is a Dog"; "Pack Your Bags or You'll Wish You Were Dead"; "I Want to Tell My Cheating Boyfriend It's Now or Never"; "You're the Rudest Thing Alive . And I'm Sick of Your Attitude." For that last, a fired McDonald's employee got into a shouting match with a customer over who dissed whom at the drive-up window. These are guests who come out of the vast expanse of anonymous Middle America, from trailer parks to ghettos, that TV has rarely shown so unvarnished...
Given the size of the servings these days, that is an increasingly dangerous practice. Food that used to be delivered in modest quantities is now dished out in humongous portions that would satisfy Godzilla. Graphing the size of McDonald's largest burgers, from the Big Mac to the Double Quarter Pounder and the Triple Cheeseburger, is like watching America's appetite grow before your eyes. And yet that seems downright modest compared with the bloat at movie- theater concession stands, where candy bars have tripled in size since the '70s. "It's a food and utensil explosion," says Gail Frank...