Word: mcdonald
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...that all the pits are out. Imagine the lawsuit from the guy who breaks a tooth on a pit. So you end up with only the pears. They are widely available and have a great shelf life. Coudreaut poached the pears he served to me in gewürztraminer. McDonald's could never do that for its outlets, but what if you softened pear slices in a poaching liquid other than wine - a step that would both enhance flavor and extend hold time? "Why couldn't we do a signature poached pear?" Coudreaut asked, getting very excited...
...just this point in our conversation, the McDonald's p.r. executive who was with us - an elegant British woman named Danya Proud - coughed rather loudly. Coudreaut trailed off. R&D is secret at every company. (See nine kid foods to avoid...
Building a Better Big Mac Of course, this is still McDonald's, which means Coudreaut's food must eventually be so simple that a high school dropout can make it. And so, culinarily speaking, McDonald's moves in baby steps. Before Coudreaut, the company had never asked its cooks to brush a glaze onto a chicken breast before setting it on a salad. Now glazing the chicken is standard, which is one reason the salads taste so much better...
Coudreaut's quest to improve on time-honored formulas is what led him to the Mac Wrap, a product that will be a good experiment in whether the eating habits of McDonald's customers can be nudged in new directions. Coudreaut's immediate boss, vice president of menu management Wade Thoma, had to push hard inside the Oak Brook headquarters to sell the idea that the Mac Wrap is, in Coudreaut's words, "how people are eating today - on the go, in smaller portion sizes." Smaller doesn't necessarily mean healthier, though. McDonald's is acutely aware of the criticisms...
Still, it's nice to know McDonald's employs a dreamer. In addition to that endive salad, Coudreaut sautéed a very simple wild-salmon fillet for me - just salmon seasoned with salt and pepper and cooked in olive oil. Four ingredients. I asked why four ingredients couldn't work at McDonald's. Coudreaut thought for a moment and gave a half nod, half shrug. "Maybe five years from now," he said...