Word: mcdonald
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...Yekaterinburg for Ottawa, Canada, when the 1998 financial crisis hit, convinced it was impossible to do business in Russia. Three years later he was back, and today he runs 16 kebab stands, a family diner called Sunday and McPeak, a burgeoning hamburger chain with eight outlets that he says McDonald's recently offered to buy. McDonald's says it approached him as part of its attempt to find prime locations for its own restaurants as it expands across Russia. He's trying to turn McPeak and Sunday into national brands, and he recently set up a bread factory in Moscow...
...couldn't help plumping up on such fare, eventually growing into a teen who, by his own description, was "fat, uncool and hardly popular with the girls." Although the 42nd President surely remedied the coolness and girl problems, the matter of the fat dogged him ever after. From his McDonald's jones to the quadruple-bypass surgery that eventually laid him low, Clinton has long been a one-man case study of the U.S.'s food crisis--the compulsiveness, the consequences, even the shame...
...McDonald's is preparing to launch a campaign to counter the bad press to come with the release of a movie based on the book Fast Food Nation. Unfortunately, the campaign will be undermined by McDonald's Bacon Sundae Salad." TINA...
...same shops, the same food chains and the same clothing, and yet the French want to maintain their distinctiveness. They don't want to be like everyone else, and for that maybe we should be thankful. France is itself, quite simply and stubbornly, even though McDonald's and office lunches have made some inroads. In the end, the resistance will lose the battle. Eventually the inexorable tide of globalization will wash over France. Is that good news? I feel pretty mixed about it. Ron Katz Paris...
...rethink their approach in order to reach increasingly distracted, multitasking, multimedia customers. That puts an even greater premium on creativity, which is just what Chuck Brymer plans to bring to the table as the new CEO of DDB Worldwide, the $1 billion global advertising agency whose clients include McDonald's and Johnson & Johnson. Brymer succeeds Ken Kaess, who died March 27. A former branding consultant, Brymer knows the importance of developing great ideas that form lasting impressions in our overcrowded minds. "Customers are smarter, more capable of tuning you out," he says. What was that, Chuck? Just kidding...