Word: mcdonald
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What flies the movie forward from its “made-for-TV” feel is the addition of “Kids in the Hall” veterans Dave Foley and Kevin McDonald. Foley, in particular, camps it up as Mr. Boy—the former “All-American Boy” and sidekick to Will’s parents...
...talking to schoolchildren won't change anything, he says, if the food industry doesn't change. He acknowledges there has been progress lately--McDonald's, for example, is now one of the largest purchasers of apples in the U.S.--but the core menu is the same: burgers, sodas and fries. Clinton plans to petition restaurant chains to go beyond offering healthy alternatives. He wants them to rethink how that core menu is prepared in the first place--with healthier burgers, say, or less fattening fries...
...going local the best bet for McDonald's in Europe? If so, Denis Hennequin, 46, the new president of McDonald's Europe, is just what the company--whose sales dipped 1.4% in May--may need. Hennequin, who started by managing a Parisian outlet, is already offering Evian and pastries at the French McDos and tweaking standard fare with Greek Macs and a "dollar menu" variant in Germany. Next up: develop McDonald's in Russia, launch sandwiches and remodel British restaurants this fall--perhaps even offer a "meat and chocolate" dish in Romania. No stranger to the short-order line, Hennequin...
...growers, mainly in Greece, Ireland, Italy and Portugal, as well as 18 countries in the Caribbean that have a duty-free deal with the E.U. that allows them to sell raw sugar at fixed prices. "This is a devastating proposal that must be fought tooth and nail," said Ian McDonald, chief executive of the Sugar Association of the Caribbean. The Commission's proposal must still be approved by E.U. governments, but Fischer Boel insisted there's no alternative. Any failure to act, she said, "would mean a slow and painful death for the European sugar sector." One consolation: European confectionery...
...prime corporate sponsors include Coca-Cola, which has pledged $5 million and is putting ads on its bottles, and Citibank, which has promised $3 million and is mailing applications to 25 million people who hold its credit cards. McDonald's is promoting the event on 300 million tray liners. Safeway Stores is advertising the event on its grocery bags. More than 500 other companies are taking part...