Word: mcdonald
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...Mass Pike via the toll booths, there was a large metal sign saluting the New England Patriots, World Champions, as we approached, and then the Boston Red Sox, World Champions, as we exited. We made a pit stop near Framingham and everyone-everyone-milling about at the McDonald's and Dunkin' Donuts counters was wearing Sox garb-a hat, a sweatshirt, some with the world champs information and some proudly antique. One guy wore a Pats jersey, but looked like he knew he had made a mistake. We left the rest area and returned to the highway and almost instantly...
...Hiroshima on the world and on the presidency in his office in a federal building in downtown Manhattan. The building's air-conditioning system is off because of the national holiday, but the room is not yet hot. Outside, the streets are empty and lifeless, except for a McDonald's. Nixon wears a blue-gray suit, a white shirt and a red-and-white-striped tie. The chair he occupies is backed into a corner of the office. Wide windows on either side of him offer a view of antiquated wooden water tanks on the rooftops of nearby buildings...
...Seltzer's script is fully assimilated. And so Mom's Old World neighbors play mahjongg with her, then go home to "see what Alexis is up to" on Dynasty. When Geraldine and her kindly, crumpled uncle (Victor Wong) botch a home-cooked Chinese meal, they wind up dining at McDonald's. On the sound track, a zheng and a keening saxophone play a duet of The Star-Spangled Banner. One expects this felicitous cross-fertilization from Director Wayne Wang (Chan Is Missing), who was born in Hong Kong and named after John Wayne...
Order at a drive-through, and there's a chance--a small but growing chance--that the voice coming back through the speaker is miles, or even states, away. Fast food has met the call center, and for that you can thank Steve Bigari, a McDonald's franchisee and part-time inventor in Colorado Springs, Colo. For the past two years, customers at seven of his restaurants have chatted with call-center workers across town who key in orders and then shoot them back to the restaurant, where computer monitors tell the grill guy what to grill, a drinks...
Sure, it sounds a little kooky, but the idea is spreading. Bigari's call center has handled orders from franchisees in Minnesota and Missouri, though the operator in Missouri now uses his own call center, as does another franchisee in California. Corporate McDonald's is running tests, and so is Hardee's, which hopes to eventually route all calls from restaurants in Hispanic areas to bilingual call takers and possibly even let operators telecommute from home. --By Barbara Kiviat