Word: mcdonald
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...poll was also examined by Nancy Belden, president of the American Association for Public Opinion Research, and Michael McDonald, a polling analyst at the non-partisan Brookings Institution...
...poll was also examined by Nancy Belden, president of the American Association for Public Opinion Research, and Michael McDonald, a polling analyst at the non-partisan Brookings Institution...
...natural question: What kind of risks, really, do U.S. brands face abroad? People outside the U.S., and especially in Europe, are increasingly telling pollsters that they no longer like or feel good about familiar U.S. brands, including Coca-Cola, McDonald's, Marlboro and Heinz. A poll of 8,000 consumers in eight nations taken last December by GMI Inc., based in Seattle, shows that 61% of French consumers and 58% of Germans feel negatively toward U.S. firms. Another poll by the Edelman public relations firm, based in New York City, found that the image of brands including Merck, Procter & Gamble...
Some of America's most iconic brands, including McDonald's and Pepsi, have banded together in an attempt to counter that possibility. The initiative, called Business for Diplomatic Action, was founded a year ago by Keith Reinhard, the chairman of DDB Worldwide, and Thomas Miller, an ex-pollster at NOP World. Its mission statement: "To sensitize American companies and individuals to the rise of anti-Americanism in the world and to enlist the U.S. business community in specific actions aimed at addressing the issue and reducing the problem." It has already published a quarter of a million copies...
...American. Even among those consumers who said they were inclined to boycott U.S. brands, only a few included Visa on the list. (American Express, by contrast, was strongly identified as being American.) Still, even companies that believe and practice a localized strategy aren't immune to political backlash. McDonald's, for example, adapts its menus to local taste; its restaurants serve Kiwi burgers in New Zealand and wine in France. But that hasn't prevented the fast-food chain from being a favorite target of French protesters. And General Motors has for decades made cars in Germany under the German...