Word: mcdonald
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...Atlanta, to do? One way to rack up the points would be to play any of the 110 free games on Neopets.com trying activities like bumper cars or chemistry for beginners. Then again, Wendy could also score by hunting for secret images in the site's virtual McDonald's, trying her hand at the Lucky Charms Super Search game or watching cereal ads in the General Mills theater--earning 150 points a commercial. Wendy visits the site several days a week. "I like playing on it better than watching TV," she says...
...line of merchandise, including stuffed animals, toys and a trading-card game. Fueling that growth is Dohring's advertising pitch, which has attracted some major, if reticent, clients. Disney, General Mills and Universal Pictures, contacted by TIME to discuss their business with Neopets, declined to comment. Asked about McDonald's association with the site, Kathy Pyle, the fast-food company's director of kids' marketing, said, "McDonald's wants to be integrated into the online experience. We have been doing it for entertainment purposes, not directly selling." McDonald's, however, is offering Neopets toys in Happy Meals, cross-promoted...
...bubble burstthat we look first to "growth," not government, to solve most problems. On one side, a U.S. still licking its wounds from Vietnam, reluctant to exercise its power. On the other, U.S. forces in Bosnia, Haiti, Afghanistan and Iraq. On one side, Russians invading Kabul. On the other, McDonald's invading Moscow...
...Staff writer Timothy M. McDonald can be reached at tmcdonal@fas.harvard.edu...
Some fast-food enterprises, including McDonald's, have cut portion sizes in a nod to obesity concerns. Frito-Lay and others have reduced the trans fats that have been linked to heart disease. Coca-Cola is promoting exercise. But no company on the belt-busting end of the food business has taken the fat fight more seriously than Beall's Ruby Tuesday. In his latest assault, Beall in April became the first chain restaurateur to print nutrition facts on the menu plainly, and perhaps painfully, between an item's description and its price. Classic, slow-cooked "hang off the plate...