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...from bison burgers on low-carb buns at Cleveland's Jacobs Field to braised pork "wings" at St. Louis Busch Stadium. This month burger chain Hardee's signed baseball great Mark McGwire, known as Big Mac, to flog its bunless Thickburger, playing catch-up with the other Big Mac, McDonald's, which is phasing out supersize portions and offering adult Happy Meals that are carb conscious. Burger King is launching an Angus steakburger that can come wrapped in lettuce and slathered with low-carb steak sauce. Krispy Kreme says it will have a low-sugar--and therefore lower-carb--doughnut...

Author: /time Magazine | Title: The Low-Carb Frenzy | 5/3/2004 | See Source »

MILESTONES: USA Today editor resigns; McDonald's chief dies...

Author: /time Magazine | Title: Table of Contents: May 3, 2004 | 5/3/2004 | See Source »

DIED. JAMES CANTALUPO, 60, McDonald's chief who steered a dramatic turnaround at the world's largest restaurant chain; of an apparent heart attack; in Orlando, Fla. Cantalupo joined McDonald's in 1974 and helped oversee a large foreign expansion before taking early retirement in 2001. He was coaxed back in early 2003 and set about restoring sales and profit growth by demanding better service and, in response to health concerns, introducing entree salads while eliminating supersize fries and soft drinks...

Author: /time Magazine | Title: Milestones May 3, 2004 | 5/3/2004 | See Source »

...McDonald's Corp. is trying to cut health-care costs for the 13,000 employees it insures. VitalSpring created a database of McDonald's employees, ranking them 0 to 5 on the basis of their health problems, weighting underlying conditions and complications in a formula that calculates future health-care costs. The company's goal is to spot illness early and try to prevent the employee from getting sicker. The strategy involves "disease management," which provides employees with advice on diet and exercise and offers more intensive medical surveillance to arrest disease...

Author: /time Magazine | Title: An Rx for Costs | 5/3/2004 | See Source »

...living with his parents and sending polite holiday cards to his teammates and opponents, Shaquille O'Neal included. But few people outside the Middle Kingdom ever imagined how deeply a product of China's socialist sports system would capture American hearts. Earlier this year, Yao signed a deal with McDonald's, which had dropped its previous spokesman, Kobe Bryant. Kobe was supposed to be the next Jordan. Turns out the new Michael is a man named Ming. --By BROOK LARMER, author of a forthcoming book on China's great leap...

Author: /time Magazine | Title: Yao Ming | 4/26/2004 | See Source »

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