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...McDonald's responds that it "is no more responsible for an individual's overall diet and lifestyle choices than any other food destination, whether it's your own kitchen, local restaurant or grocery store." In other words, you can't say McDonald's caused you to be fat unless the company force-fed you Quarter Pounders from birth. "Every responsible person understands what is in products such as hamburgers and fries, as well as the consequences to one's waistline, and potentially to one's health, of excessively eating those foods," McDonald's lawyers argued in a court brief...

Author: /time Magazine | Title: A Food Fight Against McDonald's | 12/2/2002 | See Source »

...while every responsible person may understand that, surely every child doesn't. Which raises the question of what the parents were doing when these kids were scarfing down all those burgers. Israel Bradley, father of Jazlyn, said in an affidavit that he "always believed McDonald's was healthy for my children." He says he never saw any information about ingredients at his local Mickey D's. Perhaps not. But any parent who has to look at a chart to know that French fries are fatty probably isn't serving macrobiotic health shakes at home. U.S. District Court Judge Robert Sweet...

Author: /time Magazine | Title: A Food Fight Against McDonald's | 12/2/2002 | See Source »

Still, some of the lawyers helping the plaintiffs previously won against tobacco companies. Cigarette makers ended up paying billions not so much because they produced an unhealthy product but since they concealed the full foulness of it. Sweet must now determine if McDonald's engaged in similarly "deceptive acts" by promoting its food to children without properly detailing the contents. If he rules against the company, your future Big Mac may be wrapped in a grease-smudged warning label. --By John Cloud/New York

Author: /time Magazine | Title: A Food Fight Against McDonald's | 12/2/2002 | See Source »

...what is clear is that the cleanup is under way. Lawmakers in a dozen states have introduced bills to ban the sale of junk food in schools. Some districts have gone organic, while others bake fries and skin chicken. Anti-tobacco lawyers, who gave advice for a suit against McDonald's filed by a group of obese New York teens (see box), are threatening similarly aggressive actions against a school board near you. Congress is gearing up to take a hard look at school meals when it reauthorizes the $6.4 billion government-funded school-lunch program at the start...

Author: /time Magazine | Title: Flunking Lunch | 12/2/2002 | See Source »

Dollars aren't the only obstacle. The state of Illinois last spring tried to crack down on schools in Oak Park that order in lunch from McDonald's, Domino's, Subway, KFC or Tasty Dog once or twice a week as part of a lucrative fund raiser sponsored by the Parent Teacher Organization (PTO). But parents fought the state for a special waiver; in exchange, they made some minimal concessions, such as serving pretzels instead of chips alongside the hot dogs. "You could make it a little more health conscious if you skipped the fries and put an apple [with...

Author: /time Magazine | Title: Flunking Lunch | 12/2/2002 | See Source »

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