Word: mcdonald
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...finally to Australia, where the Sydney Morning Herald's Hamish McDonald offers a thoughtful analysis of the dilemmas facing special forces operatives in a real-time war. "Right in front of the TV cameras, American and British special forces went about their deadly work, using burning oil, tanks and air strikes to put down the last sparks of resistance by Taliban prisoners who had seized weapons and taken over the Qalai Janghi fort? The horrors of this and another fierce fight in the country's far south at Takhta Pul, near Kandahar, last week showed the risks and grim moral...
...Tokyo artist Masato Nakamura, whose shrine of McDonald's arches recently graced the Venice Biennale, comments on a different kind of war?a cultural one. For his Sydney installation Minimal Selves, 2001, Nakamura liaised with eight convenience-store chains to reproduce their neon logos in a darkened gallery space. While such works might suggest the victory of Western corporate culture over Tokyo's skyline, the effect is peculiarly Japanese. Beautifully serene, not submissive, Nakamura's lightbox logos form a chapel in which the viewer can meditate on the future. Having grown up in "this neon generation," he says...
After six months of testing in nine stores in the Chicago area, McDonald's in mid-October began allowing holders of ExxonMobil Speedpass wands to use them to buy meals at more than 400 area McDonald's outlets. "Customers like it because it's quick--no slip to sign, no code to punch in. It's swipe and go," says Dave Rosales, McDonald's director of strategy and business development. In Orange County, Calif., and on New York's Long Island, commuters can even use their electronic toll passes to pay for purchases at some McDonald's drive-through windows...
Parents who want their lunch money to go for food--as opposed to video games, cigarettes or alcohol--are also finding RFID wands a useful tool. In Boise, McDonald's manager Dick Darmody says one of his first customers for RFID wands was a woman with three sons--12, 14 and 16. "She was always giving her sons money for lunch, and they were always losing it," he says. "She liked the idea that they could use the wand only at McDonald's." Darmody also sees the wands as a tool to build customer loyalty--say, by offering customers...
...McDonald's hopes to accept RFID wands nationwide as early as next year. Canteen has decided to convert all its vending machines after watching sales shoot up more than 40% in its North Carolina test. IBM technology guru Michael Karasick notes that while "the hype level for m-commerce has gone way down," the the technology still promises to change retailing "profoundly...