Word: mcdonald
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...idea first began when Mindy McDonald, Assistant to the Resident Dean, wanted to bake pumpkin-flavored chocolate-chip cookies for the students for Halloween. Quickly, the idea spiraled into a full-fledged, four-station trick-or-treatin’ heaven for everyone...
Burger King has not exactly lived up to its name in Japan. It has only 15 stores nationwide, compared to McDonald's roughly 3,750. But there's no denying that Burger King now offers the biggest burger in town. This month, the American fast food chain, in an oddball marketing tie-up with Microsoft, launched the Windows 7 Whopper, a 5-inch (12 cm) tower of meat stacked with seven beef patties and weighing nearly a kilogram - more if slathered with ketchup. The magnitude of meat has evidently blown the idea of a traditional lunch of fish and rice...
...Compared to the quantities consumed by oogui champs, the Windows 7 Whopper is a light snack. But it's just the kind of product that Burger King needs to nibble at McDonald's 75% share of the fast food burger market in Japan. After being squeezed entirely out of the Japan burger market in 2001, Burger King returned to Tokyo in June 2007 with a more regional menu, including a teriyaki Whopper. And this summer, Burger King launched the Angry Whopper, with a campaign that encouraged people to shout their frustrations at full volume to win a year's worth...
...regardless of whether you like their food or their policies, McDonald's is still widely seen as one of the true vanguards of peaceful globalization. After 14 years of discussions with the Kremlin, the Soviet Union's first McDonald's opened in Moscow in 1990 - a move credited with helping thaw Cold War tensions. Columnist and author Thomas Friedman has asserted that nations with McDonald's locations do not go to war with each other - the so-called Golden Arches Theory of Conflict Prevention - although that thesis notably collapsed in the case of the 2008 war between Russia and Georgia...
...Read "Latte with Fries? McDonald's Takes Aim at Starbucks." See TIME's Pictures of the Week...