Word: mcdonald
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...help women, the environment, indigenous people or anarchists. Personally that sounds like a lot to ask from people already willing to spend entire days discussing tariffs, but still, I am definitely down with the protesters in Seattle. They are expressing rage about being dominated by corporations like Starbucks, McDonald's and Nike. I hate big corporations. Unfortunately, like most Americans I like the products they make. But I like the idea of breaking store windows and bothering police while dressed as a sea turtle even more. So to prepare for my role as protester for the next WTO convention...
...years I've noticed that McDonald's signs across America have their counters stuck at 99 BILLION SERVED. McDonald's, I figured, was waiting for just the right moment to spring a big 100 BILLION campaign on us based on the assumption that people who eat poultry nuggets are easily duped...
BEEF: Lousy, processed food STUNT: Noisy picnic press conference with cheese and French bread in front of McDonald...
...called my brother-in-arms, Jose Bove, the French farm leader who has taken crowbars to McDonald's in his homeland. I caught him on his cell phone while he walked the turbulent streets of downtown Seattle. It took him a while to understand the importance of my findings. But eventually he caught on. "McDonald's had a good way to make publicity, and people like that," he said. And then, after some mushy watermelon sounds in the background, he added, "I have a problem with police. Can you call me back here...
Empowered by Bove's bravery, I called Nancy Izquierdo at McDonald's corporate communications, who told me the company stopped counting on April 14, 1994, when, at the shady sounding, acronym-needy McDonald's Biennial Worldwide Convention, then chairman Michael Quinlan announced that the company had passed the 100-billion-burgers mark and somehow missed it. Deciding to focus on the future, he advised the 25,000 franchise owners to switch to the Carl Saganesque "billions and billions." I didn't buy one word of it. So I stopped at my McDonald's on 34th Street in Manhattan, which...