Word: mcdonald
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...Calif., he was particularly fond of American birthday cakes. "I thought they were fantastic," he says, "with all the icing and decorations and candles. What kid could resist that?" He was apparently less taken with hamburgers. Last August the radical French farm leader led a commando attack on a McDonald's outlet under construction in the southern town of Millau. Armed with crowbars, sledgehammers, wrenches and screwdrivers, these crusaders for the French way of life dismantled the fast-food franchise...
...global superpower that can't seem to upgrade its image; the other was considered a upscale comer in the same market, but couldn't seem to take off. So on Wednesday McDonald's ate up Boston Chicken, Inc., the white-hot IPO of 1995 that turned out to be one of the all-time turkeys (and a couple of years ago changed the name of its outlets to Boston Market). The hope is that the world's largest restaurant chain can corner the high end of the fast-food market, while allowing the upstart to benefit from a global marketing...
...will it work? The troubles with Boston Market may have proved that people simply don't want wholesome fast food. However, McDonald's has been on the move under new CEO Jack Greenberg, aquiring Tex-Mex and pizza chains in the past year. And it's not taking too much of a risk - if it can't make the 751 Boston Market franchises (which it snatched at a bargain basement price of $131 million) solvent again, it can easily convert some or all of them into McDonald's or other eateries for significantly less than the cost of building...
...taken simply on a business basis." While nongovernmental organizations and even some governments are raising some of those issues inside the talks, activists will maintain a steady barrage of protests throughout the week. While headline-grabbing anarchic actions at the fringes - such as the trashing of a McDonald's outlet on Monday - threaten to disrupt and distort the underlying cautionary message being borne by the WTO's naysayers, the very scale of the street protests meant that it was anything but business as usual on Day 1 of the Seattle summit...
...betting on the death of the sellers. If the person whose policy you buy dies in a year, it's a great investment; but if he lives five, it's a dud. "Profitability is related to the predictability of death, which has proved to be singularly unpredictable," says Bill McDonald, chief of enforcement for the California Department of Corporations, who thinks viaticals may need to be outlawed. In Florida, Mutual Benefits Corp., a Broward County viatical provider, was recently sued by investors for misrepresenting the life expectancy of AIDS patients, and therefore the return on the investment, by providing inaccurate...