Word: mcdonald
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JACQUES PEPIN has more than enough credentials to assess the role of Ray Kroc and McDonald's. But he turned out to be a better choice than we initially thought. Not only is Pepin a great chef, food writer and TV host on PBS (Jacques Pepin's Kitchen: Cooking with Claudine), but early in his career he learned about American cuisine by working for Howard Johnson's, thus becoming a veteran of the fast-food wars...
Almost half a century before Ray Kroc sold a single McDonald's hamburger, Ford invented the dealer-franchise system to sell and service cars. In the same way that all politics is local, he knew that business had to be local. Ford's "road men" became a familiar part of the American landscape. By 1912 there were 7,000 Ford dealers across the country...
...necessity of basil in something every two weeks or so, I am not sure I have much choice. My food snobbery is clearly genetic. Whether it's nature or nurture is a moot point when I instinctively turn my nose up at the concept that any sort of chain--McDonald's, The Cheesecake Factory, Chili's, whatever--can get more than French fries right...
Suing companies for crimes such as over-production could cause widespread harm, especially considering America's penchant for allowing liability lawsuits to spin out of control. (Remember the woman who won $1 million from McDonald's because she spilled hot coffee on her lap while driving and then blamed it on the container?) None of us look forward to a world in which Hostess would have to make sure that the public consumed only a healthy number of Twinkies...
...throw his bandanna into the ring and announce his intention to run for President in 2000. "When Jesse won, I said to my wife, 'My God, I'm 10 times more popular than him,'" says the man once known as Sterling Golden. "People know Hulk Hogan like they know McDonald's and Chevrolet." According to Hogan, those people include Ross Perot, Ted Turner and Oprah Winfrey, all of whom make the wrestler's short list for potential running mates--none of whom have yet been approached. Hogan feels his lack of political experience, or any real knowledge of policy whatsoever...