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...only angry, not threatening. We as a country are in turmoil when the masses are too immature to allow our distinguished representatives to openly participate in intelligent dialogue about the incident. We need to continue the discussion of the race and class issues that still plague our society. Alison McDonald, PASADENA, CALIF...

Author: /time Magazine | Title: Right to Worry? | 8/31/2009 | See Source »

...only angry and is nonthreatening. We as a country are in turmoil; we could barely allow our distinguished representatives to openly participate in intelligent, pointed dialogue about the incident. We need to continue a broader discussion of the race and class issues that still plague our society. Alison McDonald, Pasadena, Calif...

Author: /time Magazine | Title: Inbox | 8/31/2009 | See Source »

...McDonald's Japan spokesman Junichi Kawaminami says there is no official response to criticism of the Mr. James campaign. He does, however, explain the story of the character, which appears in the first commercial. "Mr. James' daughter was determined to go to Japan and study, and so he looked at maps and got excited to go with her," says Kawaminami. "Once he found out that McDonald's was offering the Tamago Double Mac, it became the deciding factor." Why? It was on the McDonald's Japan menu years ago and became Mr. James' favorite when he was a student...

Author: /time Magazine | Title: Not Everyone Is Lovin' Japan's New McDonald's Mascot | 8/25/2009 | See Source »

...little thin. One comment on Facebook says that because Mr. James wears the same clothes every day in August, it might suggest that foreigners are "unclean." If we're going to look at the clothing choices of fast-food icons, it seems fair to point out that Ronald McDonald and Colonel Sanders have been wearing their famous uniforms for half a century. There's no doubt that the spectacle of the foreigner in Japan is an everyday occurrence in media. A foreigner's response that he or she can use chopsticks or enjoys raw fish is met with smiles...

Author: /time Magazine | Title: Not Everyone Is Lovin' Japan's New McDonald's Mascot | 8/25/2009 | See Source »

...cute and unthreatening" American who eagerly returns to Japan with his daughter and is driven by a hunger to eat the same burger he ate in his youth - basically a double Big Mac with an egg on it - is as much an affirmation of Japanese food by McDonald's Japan as it is unbelievable and unrealistic as a narrative. That's why it's a commercial campaign. To protest Mr. James as a stereotype of a minority population in Japan because the Ohio native fails to speak or write Japanese fluently, dresses like a nerd and blogs about burgers only...

Author: /time Magazine | Title: Not Everyone Is Lovin' Japan's New McDonald's Mascot | 8/25/2009 | See Source »

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