Word: mcdonald
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...What They're Banning in Tuscany: In what has been dubbed "culinary racism," the city council of Lucca, in Italy's Tuscany region, has passed rules denying licenses to new non-Italian restaurants in the town center. Food items such as kebabs, Peking duck and even McDonald's meals are out. City leaders say the change is meant only to safeguard Lucca's traditional cultural identity...
...different than it was a month ago.”Harvard jumped out in front just three minutes into the game, and the team never looked back.The Crimson set up on its first power play, and a series of well-executed passes from sophomore Kate Buesser and junior Anna McDonald brought the puck to junior Jen Brawn’s stick. The defenseman powered it home from just outside the left circle to give Harvard all the offense it would need on the night.But the team didn’t stop there. With junior Kathryn Farni...
...People forced to economize by forgoing outings to restaurants will visit McDonald's to compensate, while lower-income people already frequenting McDonald's will tend to choose cheaper menu options there rather than giving it up," says Raphael Berger, deputy director of the consumer division at France's Research Center for the Study and Observation of Living Conditions in Paris. "McDonald's has successfully marketed itself as a festive and affordable dining option to young and less-affluent people. That is now starting to spread to other segments as people in most socioeconomic categories feel less affluent...
...financial pinch isn't the only reason McDonald's is winning fans in Europe - and in standoffish France in particular. According to Berger, after laboring for years in France with the greasy-spoon label imposed by detractors (as le mal bouffe, or junk food), the company has of late made very determined and demonstrative efforts to adapt menus, tailor to hygiene sensibilities and communicate with clients on dietary and nutritional questions that have long dogged its food. "It has introduced salads, begun using certain traditional French cheeses on burgers and told clients, 'Our food is good food...
...wouldn't the billion-dollar expansion drive of McDonald's suggest that the company is seeking to lure more time- and cash-strapped European clients as frequent diners? If so, Berger says the objective may well prove elusive - at least among continental Europeans. "People will make concessions to time pressures when necessary for convenience's sake, but will often reserve evening and weekend meals for quality, sit-down, often homemade food," he says. "The British are a bit different in that regard - which may be why the U.K. seems to be a particularly strong market for McDonald...