Word: mcdonald
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Having spent a lot of my journalistic life in Cairo, I'm fond of Egyptian food. The garlic-spiced mashed fava bean dish called ful medames, for instance, which we eat for breakfast, lunch or dinner. My teenage daughter repudiated McDonald's after seeing Supersize Me, so when she's out with her friends, they go to a local hangout known for its kushari, a spicy mix of macaroni, rice, chick peas and lentils...
None of this was any easier after 9/11 and the Iraq war, which suddenly made the hamburger a symbol of Yankee imperialism. For a while, McDonald's was shaken by the anti-American sentiment, which took the form of picketing, boycotts, vandalism and decreased sales. (However, since McDonald's in Egypt went 100% locally owned, sales have soared to nearly 10 million burgers a year at its 50 outlets.) Lucille's slowed down but with a staff of 46 Egyptians and her son Jason, a former Denny's manager, has been winning back Egyptian hearts and minds one burger...
...Suggesting there is a McDonald's approach to banking is heresy," says Kuhlmann. But the no-frills strategy has worked. Since the Canadian trial, ING Direct has launched in eight more countries. In the U.S., where Kuhlmann is now CEO, ING Direct is the largest Internet bank, with more than half of the country's $90 billion in online deposits, according to market tracker SNL Financial. And without a single branch, ING Direct is the 28th largest bank of any kind in the U.S., as ranked by assets (and 24th by deposits), nipping at the heels of regional powerhouses such...
...according to Bankrate.com Then there is the fast-food aesthetic: simple, inexpensive service. ING Direct offers exactly one type of savings account and one type of checking account. There are no fees and no minimum balances. Signing up online takes five minutes--not much longer than a stop at McDonald...
...Cheese," it was chemist and food researcher Edwin Traisman. In the '50s, Traisman led the team at Kraft Foods that developed sliced cheese and the distinctly American spreadable snack Cheez Whiz. After leaving his post as Kraft's cheese-division director, he invented the freezing method for McDonald's French fries...