Word: mcdonald
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...ended its seven-year streak of consecutive Beanpot titles last season, the Harvard women’s hockey team came up short, suffering an agonizing 4-3 defeat in the longest women’s game in NCAA history.After 114 minutes and 13 seconds, the Eagles’ Anna McDonald put a pass from teammate Kelli Stack into the back of the Crimson net, ending the epic contest in triple overtime.“It was a great hockey game,” said Harvard coach Katey Stone. “But there are no moral victories...
...Coke or Pepsi drinker? Do you pull into McDonald's golden arches or prefer to "have it your way" at Burger King? When it comes to toothpaste, which flavor gets you brushing, Colgate or Crest? If you think it's just your taste buds that guide these preferences, you may be surprised by what neuroscientists are discovering when they peer inside the brain as it makes everyday choices like these...
...benignly, the Web and the global economy have led to 7.5% annual growth in the market, now pegged as a $9.4 billion business, according to research group Common Sense Advisory. While much of that is due to the military, there has been renewed growth elsewhere. "Firms from Starbucks to McDonald's now have to communicate and market to customers in dozens of different languages," says Common Sense Advisory president Don DePalma...
...biggest player in translation services last year was publicly held Lionbridge, employing 4,000 full-time staff members and 10,000 freelancers in 25 countries, with a current market cap of $350 million. Lionbridge, based in Massachusetts, translates technology for mobile-phone companies and clients such as McDonald's, Google and Yahoo!. "Computer code is code," says Lionbridge chief marketing officer Kevin Bolen. "But certain things such as metrics, time stamps and characters have to be re-engineered and hard-encoded into the software to display Japanese kanji, for instance...
Ashley may be an extreme case, but she is a terrifying precedent. Critics note that development in the disabled can come very, very slowly, so deciding when a child is only 6 to change her body irreversibly could amount to a medical form of identity theft. Ann McDonald-Cacho in Berkeley, Calif., was told there was no hope for her son Philip, who had a diagnosis of the same condition as Ashley's. There's no way to know if Ashley will ever be able to sit up or control a wheelchair with her head as Philip eventually could. "They...