Word: mcdonaldization
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Dates: during 1980-1989
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Administration: Susan Lynd, David Richardson, Clementina Allured, Hope Almash, Melissa August, Sharon Boger, Donald N. Collins, Joan A. Connelly, Ann V. King News Desks: Douglas Dale, Brian Doyle, Eileen Harkin, Waits L. May III, Jacalyn McConnell, John F. McDonald, Susanna M. Schrobsdorff, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley...
They didn't make Phi Beta Kappa, but five Soviet managers got a degree in hamburgerology last week. After six months of management training in the art of flipping burgers and slinging fries, the Soviet businessmen graduated from McDonald's Hamburger University in suburban Chicago. Their training is a prelude to a planned Big Mac Attack on Moscow sometime next year, when McDonald's hopes to open its first Soviet restaurant, in Pushkin Square...
...restaurant would be the world's largest McDonald's outlet, with 900 seats. But the Moscow Mac's development has been a long slog, in part because of logistic and bureaucratic hassles. McDonald's may prove to be a hard sell to Muscovites, most of whom have never heard of a hamburger or couldn't afford one. Even so, last week's graduates were bullish. Says Khamzat Khazbulatov, 33: "We will bring back all the skills that result in excellent profits and sales...
Administration: Susan Lynd, David Richardson, Clementina Allured, Hope Almash, Melissa August, Sharon Boger, Donald N. Collins, Joan A. Connelly, Ann V. King News Desks: Douglas Dale, Brian Doyle, Eileen Harkin, Waits L. May III, Jacalyn McConnell, John F. McDonald, Susanna M. Schrobsdorff, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley...
Administration: Susan Lynd, Clementina Allured, Hope Almash, Melissa August, Sharon Boger, Donald N. Collins, Joan A. Connelly, Ann V. King, Susanna M. Schrobsdorff News Desks: Douglas Dale, Brian Doyle, Eileen Harkin, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley...