Word: mcdonaldization
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Dates: during 1980-1989
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...McDonald's outlets multiply, the company is taking an increasingly important role as an employer. The company currently carries more than 560,000 workers on its payroll, up from 233,500 ten years ago. Yet most McDonald's employees start at the minimum wage of $3.35, which for a full-time worker amounts to only $6,968 a year. For that reason, McDonald's has been singled out as evidence of the booming service economy's inability to create dignified and meaningful new work. Says Robert Reich, a lecturer at Harvard's Kennedy School of Government: "Compared...
Instead of viewing McDonald's jobs as a replacement for lost industrial work, other economists see the company serving a different but still valuable role as an employer of the marginal members of the work force: ghetto youths, undergrads working their way through college, displaced homemakers and retired people. What makes McDonald's attractive for those employees are the highly flexible work hours and on-the-job training. McDonald's is the biggest trainer of workers in the U.S., having employed at one time or another an estimated 7% of all current U.S. workers, or about 8 million people...
...McDonald's constantly shifts along with the changes in the U.S. work force. For example, the post-baby boom shortage of McDonald's traditional workers, suburban teens, has prompted the company to recruit older workers through a program called McMasters. Roughly 10% of McDonald's workers are over 50, and 5% are over 60. At 83, Anne LaFave wields a mop as a cleaning worker at a ( Chicago outlet, a job she has held for seven years. Says she: "I have a whole new family, all the kids in the store. I'm happy to stay busy...
...While McDonald's employees generally praise their working conditions and the respect accorded them by their bosses, they find the wages inadequate to support one person, much less a family. Rick Laviak, 16, who has worked at a suburban San Diego outlet for more than a year, enjoys his job but thinks his $3.60-an-hour wage is meager considering that he gets no food discount and is expected to act as a teacher for new employees. Says he: "They want me to be a crew trainer without the pay." Partly for that reason, turnover among hourly workers at McDonald...
...jobs are not necessarily dead-end ones, since each McDonald's outlet offers a career path of salaried jobs in which store managers typically earn $25,000 and junior managers $12,000 to $17,000. And managers can aspire to opening their own McDonald's, since most of the chain's restaurants are started by individual entrepreneurs. The initial investment in a franchise outlet is typically $325,000, but the return can be high. Other ambitious store managers can move up to Illinois headquarters, where almost 40% of executives got their start flipping hamburgers. The company employs relatively few M.B.A.s...