Word: mcdonaldization
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Dates: during 1980-1989
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...becoming a nation of hamburger flippers!" cried the economists, more or less. "We're seeing the McDonaldization of Main Street!" wailed the city planners. When the anti-McDonald's griping began to heat up not long ago, it even earned a name: burger bashing. All sorts of experts wanted to attack Big Mac as a symbol of all that was wrong with America's eating habits, its mass culture and its economic development. Walter Mondale, among other politicians, criticized the hamburger chain's minimum-wage jobs as grim substitutes for well-paying blue-collar work. Nutritionists despaired over the high...
...Ronald McDonald and his fans may get the last laugh after all. The world's largest food-service company (1986 profits of $480 million on sales of $12.4 billion) is showing that it can be far more aggressive, imaginative and socially savvy than almost anyone has given it credit for. McDonald's is now trimming the fat and shaking the salt from its food, installing sleek outlets in U.S. airports and hospitals, taking its burgers to such far-flung locales as Yugoslavia and Guam and serving as a leading U.S. employer of minorities and the elderly. Thanks to its current...
...McDonald's is proving to be an almost unstoppable -- and in many ways positive -- social and economic force. Particularly at a time when so many U.S. businesses are restructuring and getting back to basics, McDonald's as a corporation looks more and more like a case study in how to concentrate on providing one service exceedingly well. While McDonald's may still represent junk food and throwaway culture to some people, many others are making a more generous assessment of the hamburger giant's value. Even Soviet television, which in the past has portrayed the hamburger chain as a capitalist...
...could come up with a dream philanthropist," he says. After canvassing the candidates, Clint found his man: "The guy I talked into it was me." Last December he closed the deal for about $5 million and has begun modest restoration work on some of the rental cabins. Says Mac McDonald, managing editor of the Carmel Pine Cone: "What really surprised people was that he bought it to preserve it." Concedes Staunch Foe Swain: "It was a magnificent thing that...
Administration: Suzanne Davis, Emily Friedrich, Demetra Kosters, Susan Lynd News Desks: Frances Fiorino, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Susanna Mary Schrobsdorff, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley, Arturo Yaez...