Word: mcdonaldization
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Dates: during 1980-1989
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Working with Illinois Bell, McDonald's is now using ISDN technology to link its Oak Brook, Ill., headquarters with its Chicago regional office. Tenneco and Shell Oil will begin tests by early next year. To the consternation of the local and regional Bells, a few companies, including Westinghouse and the Travelers insurance firm, have installed their own ISDN internal systems. The Bells are concerned that they may lose some of their largest customers if more companies follow suit...
Administration: Suzanne Davis, Emily Friedrich, Demetra Kosters, Susan Lynd News Desks: Frances Fiorino, Waits L. May III, Jacalyn McConnell, John F. McDonald, David Richardson, Susanna Mary Schrobsdorff, Pamela H. Thompson, Diana Tollerson, Joanne Waugh, Ann Drury Wellford, Jean R. White, Mary Wormley, Arturo Yaez...
Some stories voice new and realistic fears in coded form. A wild rumor that McDonald's was mixing earthworms into its hamburger meat spread across the U.S. as concern about junk food was rising. "The worm represented, on the one hand, the garbage food," says Kapferer, "and, on the other hand, the internal destruction that comes when you eat it. Far from being an aberration on the part of a bunch of crazies, this rumor was a cry of alarm...
...most promising recruits in years is warming up right now in a Los Angeles detention home. Another standby, Brooklyn Street Legend Lloyd Daniels, was busted for an alleged cocaine offense two weeks ago, bringing shame on his four high schools. "We don't get the McDonald's or Parade All-Americas," Tarkanian says, "but no program in the country has better kids." Of late, the Rebels are even starting to graduate, though Tarkanian thinks they have always learned something, each according to his own capacity...
Unable to find enough young people to flip its Big Macs, McDonald's has launched a recruiting program called McMasters to entice older Americans into staffing its grills and cash registers. Competitor Wendy's offers cash incentives, scholarships and "career ladders" to hang on to teenage employees. Dow Chemical, vilified on college campuses during the Viet Nam War for manufacturing napalm, is reaching out to young people in television commercials that show freshly minted college graduates signing on to help feed the world. Across the U.S., colleges are out hustling for freshmen in innovative ways: the University of Rochester offers...