Word: mcdonaldization
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Dates: during 1980-1989
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...Soviet Union may be more outward-looking under Mikhail Gorbachev, but a feature on Moscow television last week was nonetheless a stopper. The news program International Panorama showed a favorable five-minute report on McDonald's. Filmed at one of its restaurants in New York City, the segment highlighted the efficiency of the fast-food operation, an uncommon tribute in a land devoted to disdaining capitalism. The salute encouraged McDonald's to hope that its ten-year effort to open restaurants in the Soviet Union will at last succeed...
...easy-fitting model with no lapels ($1,000), but tradition holds sway in tuxedo design. "You want to know what I think about those colored things? They stink," says Sy Max, owner of Baldwin Formals in Manhattan. "Our tuxes are for people not buying for fads," comments Jack R. McDonald of the highly regarded Oxxford Clothes in Chicago, whose basic silk model runs about $1,300. "Our primary market is the power structure of this country...
Surveys show that Ronald McDonald is the second most recognized figure among tots next to Santa Claus. It's hardly surprising that from time to time Junior decides he won't be happy until he meets Ronald McDonald in the flesh--there are 50 constantly touring the country--and Pee-Wee won't stop crying until he gets to Burger King for a Luke Skywalker commemorative glass...
...novels. The literary equivalent of a Big Mac and a large fries from McDonald...
Gone are the days when candidates would appear as talking heads to tout their credentials. "Political advertising is beginning to recognize that it competes with other advertising for people's attention, which means McDonald's, Coca-Cola, Buick and Crazy Eddie," says Manhattan Political Consultant Scott Miller. As broadcast political advertising becomes ubiquitous, many observers have begun to question its efficacy. Last week's New York primary, for example, was notable for the poor return on some heavily financed television advertising. To be effective, says Miller, candidates must "use the same methods and technologies that are available to everybody. Humor...