Word: mcdonaldization
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Dates: during 1980-1989
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Many on Madison Avenue think that consumers may soon get bored with the $40 million Herb campaign. The commercials have not yet generated the rise in sales that Burger King expected, say industry experts. One reason: McDonald's has countered with an $80 million advertising blitz to promote its new beef, lettuce and tomato sandwich, the McD.L.T...
...Thursday--Plain old horse steak no longer being chic, the Faculty Club goes bankrupt. McDonald's outbids Wendy's and takes over. New on the menu is the McH.L.T.: They keep the horse side hot and the cool side cool...
...distinct minority in West Hollywood, constituting only 5% of the populace. The local International House of Pancakes does far more business during Halloween and the Gay Pride Parade in June than on Mother's Day. "In West Hollywood we don't have children's specialty shops or McDonald's with a playground," says Ruth Abrams, 36, whose daughter...
...which he won just about every award, except the Hobey Baker, college hockey's Heisman Trophy. Expect him to add that to his trophy case this year. The ex-Olympian spearheads the potent first line that boasts sure-shot wing. Tim Smith (31-22-53) and sophomore Lane McDonald (21-31-52). This unit converted on over 33 percent of its power play opportunities and knocked in 86 of the squad's 147 goals...
Main Street probably looks better than it ever did, except to those who remember it a long time ago before the elms died and the brick buildings got that worn-down look. Even the McDonald's is top of the line, located in an old house so tastefully redone that a critic of the fast development, John McGivaren, says of it, "If one has to have a McDonald's in one's neighborhood, this is probably the best one. They've done a magnificent job appearance-wise." His wife Barbara doesn't mind the look of the place either. However...