Word: mcdonaldization
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Dates: during 1980-1989
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...home town is so dull," goes the old gag, "that for excitement everybody goes down to McDonald's to watch the numbers on the sign change." McDonald's in recent years has been selling hamburgers so fast (140 per sec.) that many golden-arched signs state simply: BILLIONS AND BILLIONS SOLD. But that does not mean that McDonald's has lost count. Indeed, the Illinois-based company (1983 sales: $3.1 billion) disclosed last week that it will sell its 50 billionth hamburger some time late this month or in early November. The tally goes back...
This summer break dancers have appeared in commercials for McDonald's, Pepsi-Cola and Mountain Dew. R.H. Bruskin, a New Jersey market research firm, estimates that some 30% of U.S. teen-agers have tried break dancing. The company does not estimate how many of them may have broken an arm or a leg in the process. But would-be breakers no longer have to risk aches and sprains to get their kicks. A Silicon Valley firm, Epyx, has marketed a video game called Breakdance. Its joystick-controlled hero, named Hot Feet, knows more than 400 different moves...
...writer and director who specializes in playing jumpy, self-deprecating shlemiels; she for the second time, he for the third; in Saint-Paul-de-Vence, a tiny hilltop village in southern France. The quiet wedding was limited to a few guests. Noted Wilder: "The world is becoming a giant McDonald's stand, and it's nice to find a quiet village, 900 years old, where the only reason people look at you is because you make a very lovely couple...
James T. Carlin, now a researcher for Pepsico Inc., fried 312 pounds of potatoes as part of his doctoral thesis in search of the secret that make McDonald's french fries so "special." He isolated and identified more than 400 different flavor compounds in the fries-- 296 of which were for the first time discovered as constituents of potatoes or potato products...
Alongside Gompers returns a host of talented runners, including Peter Jellie, Walt Nagel, Paul Kent, Bill Pate, John Duffy, John Perkins and Jim McDonald...