Word: mcdonaldization
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Dates: during 1980-1989
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Donato scores the winning goal 7:13 into OT. RPI Coach Mike Addesa talks about frustration. Cleary talks about finally going home. And the team talks about going to McDonald's on the way back to Cambridge...
Polsky: "Of course, as in all professional sports, there's a growing demand for getting ahead. In the North American tour, all of the quoters are using steroids. But I figure why mess with a good thing. Does Superman need to lift weights? Does Ronald McDonald need to come up with a new formula for the hamburger? As you can clearly see, there's been no reason to tamper with a gift I've been given...
...time has again come for a fresh cast of characters. This time their faces show the lines of age and experience because the new motto may well be MATURITY SELLS. In a new Eastern Air Lines ad, the happy vacationers cavorting on the beach are over 60. In the McDonald's commercial, the Lothario with an eye for the female customer is 75 if he's a day. And the lady who takes the Subaru for a joyride to the pulsing music of La Bamba must be pushing...
...carry the message, the ad agencies are signing up a host of aging TV and movie stars. Among the familiar faces: Wilford Brimley for Quaker Oats, Art Carney for Coca-Cola Classic, Barbara Billingsley and Jane Wyatt for Milk of Magnesia and Buddy Ebsen for McDonald's. Special modeling agencies have sprung up to meet the growing demand for mature actors for commercials. At the Ford agency, a division called Classic Woman offers a group of 30 models over age 40. Senior Class, a New York City agency started last year, books 200 men and women 50 to 80. Among...
...what was second nature to most journalists was yet another horrible reminder for the Campbell family. "Any article or news report about Ted Bundy always included Caryn's name and the fact that 'her nude and frozen body was found in a snowbank,' " wrote her sister, Nancy McDonald, in a letter published in the Detroit News last week. "It's been extremely difficult for us to accept Caryn's loss and the way her body was found, but we, her family, did not need to hear, see and read the same fact for 14 years...